Introduction into Internet Marketing

Internet Marketing: It means that the use of the Internet to advertise and sell goods and services. It includes Banner and Text Advertising, Social Media Marketing, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).

Search Engine Marketing: SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

Social Media Marketing: It is devoted to the numerous social media channels on the Web. Blogs and micro-blogging services, social networks, social news sites, media sharing sites, wikis etc., offer a valuable opportunity to moderate and share content. Social media channels are a perfect place to interact with existing or potential consumers; a good viral marketing campaign within the online community creates buzz around your brand and may result in new inbound links to your site appearing on the Web.

Email marketing: It is an independent branch which has to be dealt with separately and does not have much in common with SEM.

Banner networks: It relate to SEM as long as they touch upon your link popularity (which is a component of SEM).

Affiliate Marketing: It is a popular method for promoting web businesses when with few marketing dollars marketers can establish a presence and earn a profit recruiting affiliates. Such partner networks can grow with your company business projects and add its profit to your marketing budget.

Web Analytics: It is an essential measure for continually improving web business performance, advertising campaigns, organic search engine results, ranking positions and others. Generally, Web Analytics deals with the traffic already generated at the previous stages. Its primary goal is to improve traffic quality and enhance conversion.