Search Engine Marketing: This is a part of business marketing efforts that is aimed at increasing traffic (the number of visitors) to the website from the search engines. Additionally, it addresses conversion (the percent of visitors who become buyers).
Search Engine Visibility: This is the position of our site in search engine results for certain keywords that people type in the search box to obtain these results. Together with the power and size of our banner / ad network, our affiliations and partnerships, SE visibility comprises a broader concept - Web visibility (online visibility).
Organic Search Engine Rankings: Organic rankings are results that we get for free. That is, we create Web copy and publish it, then after a certain period of time a search engine robot finds it (either by itself or as a result of our submission). Finally, the robot reads our content and puts our site into its index. Now our site will be found by this search engine when people query for some words contained within our pages. This way to get position in search engines is known as “Organic Search Engine Ranking”.
Paid Listing: Pay a search engine and it guarantees the inclusion of our site in the index. Many search engines offer advanced pay-for-performance programs, such as showing our site / ad in the search results for keywords of our choice. These are the so-called "sponsored" results. Most commonly, we will have to pay a specified rate for each visitor that comes to our site from this search engine that clicks on these ads.
The following are the main goals of Search Engine Marketing:
1. Improve Web visibility and get as much traffic as possible.
2. Improve traffic quality: get high rankings for exactly those keywords that bring visitors with the best conversion rate.
3. Decrease expenditures by switching off advertising for underperforming keywords.
Search Engines Marketing Methods:
Search Engine Optimization: SEO is about changing the HTML code of our pages and the structure of our site in such a way that when an SE robot reads the site, it can understand that the pages have valuable content related to our keywords, and then rank them high. SEO also tells about ways to increase our link popularity - the number of links from other high-ranked pages to our site. This is important because most search engines consider our link popularity a vital ranking factor.
Bid Management (PPC): This is about controlling bids, the amount of money we spend maintaining our visibility in the sponsored listings. Usually we try to detect the best converting keywords and keyword groups, in order to increase bids on them; as well as decrease or take off bids on keywords that don't break even. Attention also should be paid to leveraging our paid and organic listings, so to spend less on paid advertising campaigns when we get enough traffic from natural results, and invest in paid advertising when an algorithm changes or strong competitors force we out from the top positions in the organic listings.
Web Analytics: This is about getting, analyzing and using the information about our visitors, their details, their behavior on our site, the ways they have found our site, the efficiency of referrers and advertising, conversion rates, and, together with all that, E-Commerce information.
Monday, January 24, 2011
Monday, January 10, 2011
Some Things To Know before Getting Started with Online Marketing
Online marketing deals with websites and web pages, search engines, email and the Internet as the base of the World Wide Web. All of these areas are used to advertise and sell goods and services.
World Wide Web: "www" or simply the web is a system of interlinked, hypertext documents (Web Pages) reside on web servers that runs over the Internet.
Web Servers (Host): These are special computers that receive requests for Web pages and can "serve" them to the requesting side. Each server can hold one or many websites.
IP Address: Each Web server (host) has its unique global address used to find it over the Internet. This address is called an "IP address". A typical IP address looks like four numbers separated by dots.
For Example: 63.146.123.0 is the address of the server where google.com is situated.
Website: A website (Web site) is a collection of Web pages, typically bound to a particular domain name or sub-domain on the World Wide Web on the Internet. A website is identified uniquely by its domain name, e.g. www.google.com. Domain names are translated into IP addresses by the global DNS (domain name system).
Domain Name system: When we type www.google.com in our browser, the latter first sends a DNS request, and receives the IP address of the server where www.google.com is hosted. The browser then connects to that server directly and asks for Google’s home page.
Web Page: Each website is composed of many Web pages. A Web page is a document, typically written in HTML, that is always accessible via HTTP (Hyper Text Transfer Protocol), a protocol that transfers information from the website's server to display in the user's Web browser.
User Agent: With a Web browser, a user views Web pages that may contain text, images, and other multimedia and navigates between them using hyperlinks. A client program called a "user agent" retrieves information resources, such as Web pages and other computer files, from Web servers using their URLs.
Web Browser: Most commonly, the user agent is a kind of Web browser like Internet Explorer, Mozilla FireFox, Opera, Netscape or the program that we use to view this lesson. It retrieves content from remote Web servers and displays it on our computer. We can then follow hyperlinks in each Web page to other World Wide Web resources, whose location (including their domain name) is embedded in the hyperlinks. The act of following hyperlinks from one website to another is referred to as "browsing" or sometimes as "surfing" the Web.
Search Engine: Search Engine is a program where we search the specific keywords and it retrieves the web pages on the SERP, related to that specific keyword, from where that keyword is found. There are 3 top search engines: Google, Yahoo! and MSN (Windows Live Search).
These search engines are most preferred by Web surfers and every site owner strives to get included in their databases. If people can find our website through search engines, this search engine creates an invaluable source of traffic for we, which translates into income if we sell goods or services.
Electronic Mail (Email): This is a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems.
To get latest information about the search engine marketing follow the SEO Expert India
World Wide Web: "www" or simply the web is a system of interlinked, hypertext documents (Web Pages) reside on web servers that runs over the Internet.
Web Servers (Host): These are special computers that receive requests for Web pages and can "serve" them to the requesting side. Each server can hold one or many websites.
IP Address: Each Web server (host) has its unique global address used to find it over the Internet. This address is called an "IP address". A typical IP address looks like four numbers separated by dots.
For Example: 63.146.123.0 is the address of the server where google.com is situated.
Website: A website (Web site) is a collection of Web pages, typically bound to a particular domain name or sub-domain on the World Wide Web on the Internet. A website is identified uniquely by its domain name, e.g. www.google.com. Domain names are translated into IP addresses by the global DNS (domain name system).
Domain Name system: When we type www.google.com in our browser, the latter first sends a DNS request, and receives the IP address of the server where www.google.com is hosted. The browser then connects to that server directly and asks for Google’s home page.
Web Page: Each website is composed of many Web pages. A Web page is a document, typically written in HTML, that is always accessible via HTTP (Hyper Text Transfer Protocol), a protocol that transfers information from the website's server to display in the user's Web browser.
User Agent: With a Web browser, a user views Web pages that may contain text, images, and other multimedia and navigates between them using hyperlinks. A client program called a "user agent" retrieves information resources, such as Web pages and other computer files, from Web servers using their URLs.
Web Browser: Most commonly, the user agent is a kind of Web browser like Internet Explorer, Mozilla FireFox, Opera, Netscape or the program that we use to view this lesson. It retrieves content from remote Web servers and displays it on our computer. We can then follow hyperlinks in each Web page to other World Wide Web resources, whose location (including their domain name) is embedded in the hyperlinks. The act of following hyperlinks from one website to another is referred to as "browsing" or sometimes as "surfing" the Web.
Search Engine: Search Engine is a program where we search the specific keywords and it retrieves the web pages on the SERP, related to that specific keyword, from where that keyword is found. There are 3 top search engines: Google, Yahoo! and MSN (Windows Live Search).
These search engines are most preferred by Web surfers and every site owner strives to get included in their databases. If people can find our website through search engines, this search engine creates an invaluable source of traffic for we, which translates into income if we sell goods or services.
Electronic Mail (Email): This is a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems.
To get latest information about the search engine marketing follow the SEO Expert India
Monday, January 3, 2011
Introduction into Internet Marketing
Internet Marketing: It means that the use of the Internet to advertise and sell goods and services. It includes Banner and Text Advertising, Social Media Marketing, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).
Search Engine Marketing: SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
Social Media Marketing: It is devoted to the numerous social media channels on the Web. Blogs and micro-blogging services, social networks, social news sites, media sharing sites, wikis etc., offer a valuable opportunity to moderate and share content. Social media channels are a perfect place to interact with existing or potential consumers; a good viral marketing campaign within the online community creates buzz around your brand and may result in new inbound links to your site appearing on the Web.
Email marketing: It is an independent branch which has to be dealt with separately and does not have much in common with SEM.
Banner networks: It relate to SEM as long as they touch upon your link popularity (which is a component of SEM).
Affiliate Marketing: It is a popular method for promoting web businesses when with few marketing dollars marketers can establish a presence and earn a profit recruiting affiliates. Such partner networks can grow with your company business projects and add its profit to your marketing budget.
Web Analytics: It is an essential measure for continually improving web business performance, advertising campaigns, organic search engine results, ranking positions and others. Generally, Web Analytics deals with the traffic already generated at the previous stages. Its primary goal is to improve traffic quality and enhance conversion.
Search Engine Marketing: SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
Social Media Marketing: It is devoted to the numerous social media channels on the Web. Blogs and micro-blogging services, social networks, social news sites, media sharing sites, wikis etc., offer a valuable opportunity to moderate and share content. Social media channels are a perfect place to interact with existing or potential consumers; a good viral marketing campaign within the online community creates buzz around your brand and may result in new inbound links to your site appearing on the Web.
Email marketing: It is an independent branch which has to be dealt with separately and does not have much in common with SEM.
Banner networks: It relate to SEM as long as they touch upon your link popularity (which is a component of SEM).
Affiliate Marketing: It is a popular method for promoting web businesses when with few marketing dollars marketers can establish a presence and earn a profit recruiting affiliates. Such partner networks can grow with your company business projects and add its profit to your marketing budget.
Web Analytics: It is an essential measure for continually improving web business performance, advertising campaigns, organic search engine results, ranking positions and others. Generally, Web Analytics deals with the traffic already generated at the previous stages. Its primary goal is to improve traffic quality and enhance conversion.
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