Some Things To Know before Getting Started with Online Marketing

Online marketing deals with websites and web pages, search engines, email and the Internet as the base of the World Wide Web. All of these areas are used to advertise and sell goods and services.

World Wide Web: "www" or simply the web is a system of interlinked, hypertext documents (Web Pages) reside on web servers that runs over the Internet.

Web Servers (Host): These are special computers that receive requests for Web pages and can "serve" them to the requesting side. Each server can hold one or many websites.

IP Address: Each Web server (host) has its unique global address used to find it over the Internet. This address is called an "IP address". A typical IP address looks like four numbers separated by dots.

For Example: 63.146.123.0 is the address of the server where google.com is situated.

Website: A website (Web site) is a collection of Web pages, typically bound to a particular domain name or sub-domain on the World Wide Web on the Internet. A website is identified uniquely by its domain name, e.g. www.google.com. Domain names are translated into IP addresses by the global DNS (domain name system).

Domain Name system: When we type www.google.com in our browser, the latter first sends a DNS request, and receives the IP address of the server where www.google.com is hosted. The browser then connects to that server directly and asks for Google’s home page.

Web Page: Each website is composed of many Web pages. A Web page is a document, typically written in HTML, that is always accessible via HTTP (Hyper Text Transfer Protocol), a protocol that transfers information from the website's server to display in the user's Web browser.

User Agent: With a Web browser, a user views Web pages that may contain text, images, and other multimedia and navigates between them using hyperlinks. A client program called a "user agent" retrieves information resources, such as Web pages and other computer files, from Web servers using their URLs.

Web Browser: Most commonly, the user agent is a kind of Web browser like Internet Explorer, Mozilla FireFox, Opera, Netscape or the program that we use to view this lesson. It retrieves content from remote Web servers and displays it on our computer. We can then follow hyperlinks in each Web page to other World Wide Web resources, whose location (including their domain name) is embedded in the hyperlinks. The act of following hyperlinks from one website to another is referred to as "browsing" or sometimes as "surfing" the Web.

Search Engine: Search Engine is a program where we search the specific keywords and it retrieves the web pages on the SERP, related to that specific keyword, from where that keyword is found. There are 3 top search engines: Google, Yahoo! and MSN (Windows Live Search).

These search engines are most preferred by Web surfers and every site owner strives to get included in their databases. If people can find our website through search engines, this search engine creates an invaluable source of traffic for we, which translates into income if we sell goods or services.

Electronic Mail (Email): This is a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems.

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